BMW’s ‘Individual’ program was established back in 1991 for designing and creating customized versions the automaker’s cars for customers who were looking for made-to-measure solutions. The cars are ideal for those customers who seek the highest levels of luxury and look to own a more personalized vehicle.
As such, only the finest quality materials are used and the greatest of care is employed for even the smallest detail of BMW Individual cars. The latest creation from the division is the new 7-Series Composition luxury sedan, whose modification process has been inspired by piano manufacturer Steinway & Sons.
Inside, the cars are fitted with the highest quality Merino full-leather upholstery, Alcantara headliner and unique interior trim--including Piano varnish wood trim. Illuminated doorsills and custom Steinway & Sons logos finish off the BMW Individual treatment. (BMW)
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